Showing posts with label BLK homework. Show all posts
Showing posts with label BLK homework. Show all posts

Sunday, 5 January 2014

The Hobbit Tracking 7












Both of these pictures were taken from "Time Out" magazine in which the front and back pages (The first picture) and some of the inner pages (The second picture) are dedicated to advertisement which the readers can put on their walls as posters. This issue is directed at the London audience as it is the London issue and it is an example of above the line marketing as the marketers of The Hobbit would have payed to have this advertisement placed within the magazine.

The Hobbit Tracking 6

9th December 2013: Advertisement on the Orange Wednesday Iphone app, which is an example of below the line marketing. The app is promoting the film's release for its own consumers, however this is beneficial to the marketing of The Hobbit. The film is a certificate 12A, which means it is suitable for the family as children can watch it if accompanied by an adult. This opens the film to a wider audience as families are seen to be more likely to go to the cinema in order to watch a film.
9th December 2013: a Youtube homepage banner which demonstrates the integrated nature of Web 2.0. From the Youtube website people are able to, with one click, go to links which will enable them to book tickets, download The Hobbit apps, watch videos and features ect. This makes it more accessible and easy, which increases the chance that members of the public would respond to the marketing and then spend money. It is an example of above the line marketing.
8th December 2013: A billboard in Illford which is directly in front of a popular chain supermarket, which would therefore be seen by many people who are out shopping in the area. It is an example of above the line marketing.

The Hobbit Tracking 5

The following bus photographs were taken when sitting in Starbucks and are all examples of above the line marketing.

6th December 2013: Advertisement on the side of the 46 bus which travels around most of North London.
6th December 2013: Advertisement on the side of the 147 bus which travels through Barking.
6th December 2013: Advertisement on the side of another 25 bus. The same bus route was seen with advertisement for The hobbit at an earlier stage.
6th December 2013: A poster within Ilford Cineworld for The Hobbit.

The Hobbit Tracking 4

3rd December 2013: Pre-video advertisement on Youtube, which is an example of above the line marketing. The consumer is unable to avoid watching part of the video before they watch the video that they wanted to see. If the advertisement sparks interest, they click on it and are taken to the official website. If not, they can simply skip the advertisement after 15 seconds. This is an effective method of getting the attention of the people to whom the film and demonstrates the integrated nature of Web 2.0
3rd December 2013: A Youtube banner promoting the release of The Hobbit. It is an example of above the line marketing.

The Hobbit Tracking 3

2nd December 2013: Advertisement for The Hobbit on the side of the 25 bus, which goes from Central London (for example Holborn Circus) to North East London (Ilford). Wide-spread above the line campaign which would be seen by many people. This image was taken outside Ilford Cineworld.

2nd December 2013: Advertisement for The Hobbit on the side of the 123 bus, which runs for Ilford and Stratford. Targeting an area where many people would see it due to the popular shopping mall in the area. An example of above the line marketing.

The Hobbit Tracking 2

1st December 2013: Advertising on the UK Youtube website, therefore an example of above the line marketing. People are able to watch this trailer whenever they want to. As seen from the name of the Youtube channel which has posted this particular video, Warner Bros has a separate channel dedicated specifically to its UK audience, which shows that the advertisement campaigns seen all over the UK are specifically tailored for this audience.
1st December 2013: Advertising on the Iphone Youtube app. An example of above the line marketing. This demonstrates the different platforms through which people are now able to consume their media.


The Hobbit Tracking 1

Aired on ITV 1 at 5:45pm 30th November 2013 during Harry Potter and the Philosopher's stone. This would lead me to believe that one of the target audiences are fans of films of the same genre, e.g. Harry Potter. An example of above the line marketing. I was unable to catch the film the first time around, therefore I was able to record it and watch it at a later date, which is an example of how advances in technology have changed the way in which people consume media.
Youtube advertisement when watching a Justin TImberlake Medley. 30th November 2013 at 7:00pm. Ad campaign, an example of  above the line marketing.
Close-up of previous image.

Monday, 2 December 2013

'The Hobbit: The Desolation of Smaug' Online Marketing

As opposed to 'Kill Your Darlings', which is an independent film with a small budget, 'The Hobbit: The Desolation of Smaug' is a Hollywood film, which has a huge budget, which gives it the ability to spend large amounts of money on the marketing of the film.


1. This is an example of above the line marketing and so the film company would have payed money in order to set up their own website for the release of the film. This would be targeted at the fans of the previous film in the franchise and also of 'The Lord of the Rings' and it is also a place in which online advertisement can refer people to, such as a trailer with a link to the website.


2. This is yet another example of above the line marketing: the company would pay for the edit of this official trailer, which is a useful tool for enticing many different people of many different parts of society. It would not just be limited to the tech-savvy members of society who have the ability to access the internet, but would also be released on television in order to promote the film release as much as possible.


3. This is an example of below the line marketing. It is from a newspaper in New Zealand which would promote the release of the newest film of a successful film franchise in order to spark their reader's interest. Promoting something which is well-known and has a large fan base would be likely to increase their own views. However, the use of an interview is a way of promoting their film in a cheaper manner.

'Kill Your Darlings' Online Marketing


The use of the internet in the below examples of marketing for 'Kill Your Darlings' is useful for marketing the film due to the fact that it is able to reach a wider, broader audience in a quicker amount of time, with the ability to go viral. The connected nature of the internet (synergy) means that the target audience have the ability to find out more about the product and consume in the way that suits them best.

1. From the Daily Express, an online newspaper article. It is an example of below the line marketing due to the fact that the film company has not paid for this article to occur in the newspapers. It is more likely that an independent film would rely upon below the line marketing and social media to promote their film due to a smaller budget. It is appealing to Harry Potter fans, using the reference to his iconic glasses.


2. From the 'Daily Mirror', an online tabloid newspaper website targeted at middle class people, mainly women, in their 20s and 30s. The use of audience participation is in order to make them feel more included in the marketing of the film. It is an example of below the line marketing: the 'Daily Mirror' writes articles on upcoming films in order to spark reader interest, so for its own benefit. It is attempting to reach the audience who would look for a more scandalous story.


3.This is an example of above the line marketing.The advertisement on the cineworld website is an example of a type of marketing which would be payed for by the company. This is specifically targeting those who may be looking for a film to go to see in their local cinema.

'Kill Your Darlings' Research

What is the UK release date?
6th December 2013

What institutions are behind the film's production and distribution?
Sony Pictures Classics
Lumiere
Future Film
Paris Filmes
The Works UK Distribution

What's the film's production budget?
Unavailable

What is the nationality of the film?
American, United States

What kind of production is it?
Independent film

Are there any connections with other films?
None

Who is the director?
John Krokidas

Are there any star names in the cast?
  • Daniel Radcliffe
  • Ben Foster
  • Elizabeth Olsen
  • Jennifer Jackson Leigh
  • Jack Huston
  • Dane DeHann
  • Michael C. Hall
What is the film about?
Set in 1944 surrounding the death of a man called David Kammerer and how this brings together a group of poets.

Who will this film appeal to?
Fans of Daniel Radcliffe as well as fans of the Drama, Romance and Thriller genres.

'The Hobbit: The Desolation of Smaug' Research

When is the UK release date?
Friday 13th December

What institutions are behind the film's production and distribution?
Warner Bros
Cocinsa
Forum Hungary

What is the film's production budget?
$250,000,000

What nationality is the film?
From the USA, American

Are there any connections with other films?
'The Hobbit' is a three-part prequel to the extremely famous 'The Lord of the Rings' trilogy, released between 2001 and 2003. The book was originally written by J.R.R Tolkien in the mid 20th Century. The three parts of 'The Hobbit' are:
  1. 'An Unexpected Journey' (2012)
  2. 'The Desolation of Smaug' (2013)
  3. 'There and Back Again' (Expected in 2014)

Who is the director?
Peter Jackson

Are there any star names in the cast?
  • Ian McKellen
  • Martin Freeman
  • Richard Armitage
  • Banedict Cumberbatch
  • Evangeline Lily
  • Lee Pace
  • Luke Evans
  • Ken Stott
  • James Nesbitt
  • Orlando Bloom
What is the film about?
It is about a an unexpected hero, Bilbo Baggins (a hobbit), who is convinced to come out of his home in the Shire to become part of a quest to obtain gold and riches from a dragon's lair. Following the events of the previous film, Bilbo, Gandalf and their dwarf companions leave Carrok and carry on their journey to the riches.

Who will this film appeal to?
Lovers of the sci-fi and fantasy genres and those who were fans of 'The Lord of the Rings'

Thursday, 14 November 2013

Marcus Markou visit

On Friday 8th November 2013, my media class was lucky enough to receive a talk from the director and writer of the successful independent film, 'Papadopoulos & Sons'

The Top 5 things I learnt from the lesson:
  1. It is a line producer's job to work out the budgeting for films or television programmes. They do this by working out how much everything will cost and fitting it to the available budget, telling the director what they are unable to film. Marcus Markou hired a line director from successful television programmes as his only producer.
  2. The two most flexible costs in the filming process are hiring actors and the renting of locations.
  3. It is extremely likely that many films will not be given the opportunity to be shown in a cinema immediately. Instead, many films need to be successful in film festivals before they are given a contract in a cinema.
  4. There are many different types of rights for a film, including the right to broadcast a film on free television.
  5. When making a film there is the possibility to obtain money from companies who are willing to donate in order to avoid large taxes. However, Marcus did not use this. Instead, he relied on the money he was generating from his own business to make the film.

Tuesday, 12 November 2013

Papadopoulos & Sons

"Papadopoulos & Sons" is an independent comedy drama written by Marcus Markou about a Greek-Cypriot millionaire, Harry Papadopoulos, who reluctantly returns to working in the abandoned fish and chip shop which he owned with his brother, Spiros.

Writer/Director: Marcus Markou
Producer: Sara Butler
Executive Producer: Andrew Markou
Director of Photography: James Friend
Editor: Sebastian Morrison
Casting Director: Anji Carroll
Production Designer: Julian Fullalove
Composer: Stephen Warbeck

"Papadopoulos & Sons" was mainly self-promoted and was self-distributed by Marcus Markou in the UK through Cineworld.

The film was set in London and so the crew found a street with two empty shops to use at the chip shop and the kebab shop in the film in South London in Morden and took the lease on them. The office scenes were filmed in Central London, the mansion was in Croyden and the Papadopoulos factory was sat in a Greek food factory in East London.

On June 27 2013, the film was released in 70 cinemas in Germany, titled "Papadopoulos & Söhne", and it had a tally of 23 850 admissions in the first week of screening.

Much of the marketing for "Papadopoulos & Sons" was achieved using social networking websites including youtube, facebook and twitter. The trailer for the film was released at the end of April 2012 and in under 48 hours of the release (on 25th April 2012), the trailer had received 1,000 views.

Festivals
"Papadopoulos & Sons" has been in various film festivals:
  • The Dinard British FIlm Festival (France)
  • The Palm Springs International Film Festival (USA)
  • The Seattle Film Festival (USA)
  • The Thessaloniki Film Festival (Greece)
It has received the Michael Cacoyannis Audience Award int he Thessaloniki Film Festival and had been screened at the European Parliament in November 2012

Monday, 14 October 2013

"Sweded" Film Project

What is "Sweding"?
"Sweding" is the recreation of a film in approximately 4 minutes in which all the props and costumes and props are all objects that can be easily obtained by the people making the film. The purpose of "sweding" a film is for a comic effect and the budget is likely to be low or nothing at all. The term came from the 2008 comedy film Be Kind Rewind in which all the tapes in a rental store are erased and Jerry, played by Jack Black, attempts to recreate them, claiming that they came from Sweden and that is why they appear to be different.

My "Sweded" film idea
I would like to Swede  Harry Potter and the Goblet of Fire as I think that the magical creatures in this film could be created with objects such as socks, which would be extremely entertaining for the audience. I think that it would be easier to recreate in the space we have as the film is set mainly in the grounds of Hogwarts and the one time it is mainly shot elsewhere is on a field, which we have access to.
I think that Harry Potter is a well-known film franchise and therefore people will be able to understand the key parts that we would use in the Swede, a few of these being the portkey which takes Harry and the Weasleys to the Quidditch World Cup and Harry's encounter with the dragon during the Triwizard Tournamen

Sunday, 6 October 2013

Preliminary Exercise Evaluation



Introduction: Our preliminary exercise was an introductory task involving the filming and editing of a character opening a door, crossing a room and exchanging a couple of lines of dialogue with another character. It was important that we demonstrated match on action, shot/reverse shot and the 180-degree rule.

Who did you work with and how did you manage the task between you?
I was in one of the smaller groups when completing this task, working in a three with Kayvon and Alice, so it was inevitable that there would be only one person filming and two actors. However, when we were not needed for acting, we were helping out with the filming and during both the planning and the editing, the work done was split fairly evenly between out group. We made sure to edit the same amount of shots each and all contributed when planning the sequence.

During the planning process I contributed frequently in order to help us come up with the idea for the story. However, due to my lack of experience with regards to filming, my contribution during the filming process was fairly limited and I focused on what I am most comfortable and familiar with - acting rather than filming and helping out in any way I could. During the editing process, I was slower than my team mates as I have not edited a film before, but I did edit just as much as my more experienced team mates and contributed with helpful suggestions on how to improve our film sequence since we were faced with a few problems due to the lack of planning of the shots.

How did you plan your sequence? What processes did you use? What theories did you try to take into account?
When planning, we started by having a group discussion in which we spoke about the genre and story of the sequence, settling for a James Bond-like sequence with me playing the villain and stroking a toy dog and Kayvon playing the hero. We then arranged what we were going to wear and where we were going to shoot the sequence, which we decided was going to be in the Media block as it meant that we would not have to take booking the location into account as the Media block had already been booked for the purpose of the preliminary exercise. Also, we would have a technician on hand if we had problems with our cameras and would not need to have a back-up in case someone else was in our room on the day, whereas we would need to take this into account in any other location on the school site.

Apart from these few things, we did not write up a script or have a particular shot sequence, only deciding that we would film the outside shots first in order to allow other groups to use the corridor after us and to enable another group to use the room we had chosen for one of their shots. Having a shot sequence may have aided and enhanced the filming and editing process as we found, during our editing, that two shots we wanted to use were too similar and therefore looked like a jump shot. This would have been avoided if he had carefully planned our shots beforehand and drawn a storyboard, as we would have discovered this before filming and corrected it.

The main theory we took into account was continuity. We did this by obeying rules such as the 180-degree rule when the two characters were talking and edited our scene so that the door opening was an example of match on action. However, we realised during editing that the last shot in the sequence broke the 180-degree rule. This could have been avoided if we had planned our shots thoroughly beforehand and drawn a storyboard. Although our spontaneity provided us with fairly humorous shots during the shoot, it also made it harder to spot continuity issues. Therefore, if we are to repeat this exercise, I would take the shots into greater account.

What technology did you use to complete the task, and how did you use it?
To complete this task we used:

  • Sony camera
  • Tripod
  • Non-linear editing system: Premiere Pro
We used the Sony camera to film the sequence and the tripod to keep the camera steady during the filming process.Premiere Pro was the software we used in order to edit the sequence. It was a non-linear editing system, meaning we did not have to edit the sequence chronologically.

What factors did you have to take into account when planning, shooting and editing?
There were a range of things in all three stages of producing our sequence that it was important to take into account in order to produce the best sequence we possibly could.

Some of the most important things we had to consider throughout the whole process was the audience's ability to suspend their disbelief and obeying the 180-degree rule. These two were particularly important as they affected how believable our sequence was. If the cuts were obvious to the audience, it would be more difficult to suspend their disbelief and not sticking to the 180-degree rule would mean that the shots would be disillusioning to the audience and the sense of two characters talking to one another would not be achieved.

Also, planning, shooting and editing to time was extremely important, so it was essential that one of the people in our group always knew what the time was so that we would not run overtime.

Planning
During the planning stage it was important that we had taken into account our chosen genre. This was in order to make sure we kept to this particular genre throughout the filming and make sure that our script, lighting and shot types were all reflective of this chosen genre.

Another essential thing we had to take into account was the light. It was obvious that lighting would change throughout the day and so it was important that we took all the shots we needed in the same place in order to avoid a change in natural lighting during the shooting process. This was easy to do as we only had two locations to take into consideration: outside the media classroom and inside.

We needed to make sure that the props and costume required for the shooting was ready for the day. We did this by sorting out what each person in our group was going to bring and then setting reminders to make sure it was brought. We needed to make sure that the rooms were set up to our liking for our shoot as any changes in the set during the shoot would spoil continuity, so we considered what would need to be moved and brought into the room and then took care of this before the beginning of the shooting.

Shooting
During the shooting stage we needed to consider where we placed the objects in the room as any visible movement of objects in the rooms we used would spoil the continuity of the sequence. Therefore, both during the planning and shooting processes it was important to take into account where the objects in the room would be. Also, linking into this idea is also the fact that I was not to move the chair I was sitting on.

We had to make sure we had taken at least three takes of each shot in order to make sure that we had accounted for any errors we may have made during the shooting process. This would limit the amount of errors we would  have to deal with during the editing process.

Another important thing to take into consideration was making sure that everyone the microphone could pic up was not making any noise. This was important in order to make the sequence more plausible, enabling the audience to suspend their disbelief easier.

Editing
During the editing process it was vital that we did not mix shots with my glasses on and my glasses off. It was important that we established where I took my glasses off. Also, match-on-action was another essential part of the editing process. We needed to make sure that the door opening seemed realistic and was smooth as it went over two shots.

How successful was your sequence? Please identify what worked well, and in hindsight, what you would improve/do differently?
We were faced with many difficulties mainly through our editing process. Our problems started when we had two different very similar shots we wanted to use consecutively. However, if we were to do this, we would have created a jump shot due to the similarities in the angle of the shot and this was not desirable for our sequence. We tried many methods in order to solve this problem, but found that the fact that I had taken my glasses off half-way through the sequence meant that the order could not be drastically changed. We managed to overcome this eventually after much deliberation by adding in another shot of my character, the villain, in between the two shots.

Also, we were forced to change what the hero did in order to solve the issues associated with the fact that we had not put out a chair for the hero to sit on from the start of the shooting process. We could not, however, add in the chair as the previous shots had shown that there had not previously been a chair there. Instead, we made the hero, played by Kayvon, lie on the table, which created a more comic effect.

After watching back our sequence, I have realised that we did not stick to the 180-degree rule in the last shot. This ruined the illusion that the two characters were looking at one another and may have confused the audience.

If I were to repeat this task, I would have made a storyboard and planned out each shot in detail during the planning process in order to avoid major problems such as the one we were faced with during the editing process. These problems were caused by the fact that we had left much of the shooting to improvisation on the day rather than fully formulating our ideas on paper before the shoot. This would have also saved time and we would have avoided breaching the 180-degree rule in the last shot.

Although we were faced with many difficulties, I believe that we created an extremely successful sequence. We stuck to the theory of continuity almost rigidly by matching the action and sticking to the 180-degree rule almost constantly until the end shot.

What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing the rest of your foundation coursework, do you think?
Despite having been on set for many films and television shows in the past, I have always found myself only involved in the acting process. I found that it was an extremely helpful exercise as I was able to find more about the theory of continuity and also how to edit using the non-linear editing software.

As I have not previously done media as a subject, I found this task helpful as it made me closer to my fellow media students and helped me develop the skill of working in a team for the next shoot. I have found that the preliminary activity has prepared me extremely well for the rest of the foundation coursework and the rest of the media A-Level course as well as later on in life.

Friday, 27 September 2013

Film Opening Continuity Analysis: Harry Potter and the Philosopher's Stone


The first shot from Harry Potter and the Philosopher's stone is a shot focusing on a street sign with the name of the location on it and an owl perched on top, which gives information about the setting of the scene immediately. The shot then pans to the right and the owl flies from the direction of the street light on which it was sitting, which is an example of matching the action.

The audience then see a figure of a wizard walking in the distance in a long shot, which then goes into a mid long shot of him walking with trees surrounding him, showing that he is in the same place as he was before with regards to the objects surrounding him.

We then see a cat multiple times. The cat does not move, staying on the corner of the street as the wizard, again in the same position for a number of shots as he takes out a lighter-like object, clicks out the street lights, despite the camera moving around him as he does it. When he turns to his right, in the next shot, he is facing the same direction as he just turned.

In order to emphasise the fact that Professor McGonagall turned from a cat into a human, there is the use of shadows. We only see the figure's shadow as she makes the transition and we also see that she has walked forwards. This is then established by the fact that she walks into the shot from the same place as she was before.

Professor McGonagall then walks over the the wizard - Professor Dumbledore - and stands to his left. Throughout the next shots, she is continually on the left side of him and the objects in the background pass, showing that they are moving. The 180 degree rule is followed as, although during their conversation, the camera goes from one side of them to the other, it is continually showing their faces instead of going behind them, which would be confusing for the audience during their conversation.

Only when a light appears in front of the two does the camera show them from behind in a mid shot. Both characters turn around, which is shown in this shot by the fact that McGonagall is now on the right side of Dumbledore, as opposed to the right as she was in the shots before.

There is then a low angle mid close up, which shows either McGonagall's or Dumbledore's point of view and enables the audience to take in the new character, Hagrid, as well as showing that he is taller than the other two. The action is again matched when he swings his leg off the bike and, in the next shot, his leg is in the same position in the air as it was at the end of the shot before.

Accident Sequence Analysis



In media, my group and I were given the task of creating a short film in which an accident takes place. In order to do this, we chose two members of our group to be actors and came up with a story for our accident sequence. During this activity we were not allowed to re-take shots, the purpose being to get us to plan our shots beforehand.

In order to make our sequence believable, we used techniques such as the use of a long shot in order to establish the distance between the two characters and set the scene. We then moved onto mid shots and followed by a close-up of the character who gets punched as he slides down the wall. This helped as it meant that we did not confuse the audience by switching from a long shot to a close-up immediately whilst also avoiding the jump cuts that would occur if we were to keep the camera in a similar position.

We used a point of view shot as the victim slides down the wall, which shows how the scene looks from the attacker's point of view, so this shot ended high angle. This juxtaposed with the next shot, which was in the point of view of the victim as he was on the floor, meaning it was low angle.

In addition, we matched the action from the shot in which the victim gets punched to the shot where he slides down the wall, which means he hit the same point of the wall at the end of the first shot as he was at the beginning of the second. It is also shown by the fact that the two actors are in the same place in relation to their surroundings unless they physically step elsewhere to change their position. This helps to improve the continuity and makes the scene continuous.

However, we did not stick to the 180 degree rule when we filmed the shot of the attacker saying "what are you doing?" This meant that he came in from the right side, but was on the left side. This may be disorientating for the audience and spoils the illusion of the two facing each other as the audience is then unsure of the position of the attacker.

If we were to re-shoot this sequence, I would focus on the 180 degree rule, meaning I would not shoot from the other side of the actors after I have chosen the side in the establishing shot in the beginning, which would improve the continuity and make the cuts seem "invisible".