The Hobbit Tracking 4

3rd December 2013: Pre-video advertisement on Youtube, which is an example of above the line marketing. The consumer is unable to avoid watching part of the video before they watch the video that they wanted to see. If the advertisement sparks interest, they click on it and are taken to the official website. If not, they can simply skip the advertisement after 15 seconds. This is an effective method of getting the attention of the people to whom the film and demonstrates the integrated nature of Web 2.0

3rd December 2013: A Youtube banner promoting the release of The Hobbit. It is an example of above the line marketing.