The Hobbit Tracking 7

Both of these pictures were taken from "Time Out" magazine in which the front and back pages (The first picture) and some of the inner pages (The second picture) are dedicated to advertisement which the readers can put on their walls as posters. This issue is directed at the London audience as it is the London issue and it is an example of above the line marketing as the marketers of The Hobbit would have payed to have this advertisement placed within the magazine.