The Hobbit Tracking 3

2nd December 2013: Advertisement for The Hobbit on the side of the 25 bus, which goes from Central London (for example Holborn Circus) to North East London (Ilford). Wide-spread above the line campaign which would be seen by many people. This image was taken outside Ilford Cineworld.

2nd December 2013: Advertisement for The Hobbit on the side of the 123 bus, which runs for Ilford and Stratford. Targeting an area where many people would see it due to the popular shopping mall in the area. An example of above the line marketing.