The Hobbit Tracking 6

9th December 2013: Advertisement on the Orange Wednesday Iphone app, which is an example of below the line marketing. The app is promoting the film's release for its own consumers, however this is beneficial to the marketing of The Hobbit. The film is a certificate 12A, which means it is suitable for the family as children can watch it if accompanied by an adult. This opens the film to a wider audience as families are seen to be more likely to go to the cinema in order to watch a film.

9th December 2013: a Youtube homepage banner which demonstrates the integrated nature of Web 2.0. From the Youtube website people are able to, with one click, go to links which will enable them to book tickets, download The Hobbit apps, watch videos and features ect. This makes it more accessible and easy, which increases the chance that members of the public would respond to the marketing and then spend money. It is an example of above the line marketing.

8th December 2013: A billboard in Illford which is directly in front of a popular chain supermarket, which would therefore be seen by many people who are out shopping in the area. It is an example of above the line marketing.