The Hobbit Tracking 1

Aired on ITV 1 at 5:45pm 30th November 2013 during Harry Potter and the Philosopher's stone. This would lead me to believe that one of the target audiences are fans of films of the same genre, e.g. Harry Potter. An example of above the line marketing. I was unable to catch the film the first time around, therefore I was able to record it and watch it at a later date, which is an example of how advances in technology have changed the way in which people consume media.

Youtube advertisement when watching a Justin TImberlake Medley. 30th November 2013 at 7:00pm. Ad campaign, an example of  above the line marketing.

Close-up of previous image.