The Hobbit Tracking 2

1st December 2013: Advertising on the UK Youtube website, therefore an example of above the line marketing. People are able to watch this trailer whenever they want to. As seen from the name of the Youtube channel which has posted this particular video, Warner Bros has a separate channel dedicated specifically to its UK audience, which shows that the advertisement campaigns seen all over the UK are specifically tailored for this audience.

1st December 2013: Advertising on the Iphone Youtube app. An example of above the line marketing. This demonstrates the different platforms through which people are now able to consume their media.