The Hobbit Tracking 7

Both of these pictures were taken from "Time Out" magazine in which the front and back pages (The first picture) and some of the inner pages (The second picture) are dedicated to advertisement which the readers can put on their walls as posters. This issue is directed at the London audience as it is the London issue and it is an example of above the line marketing as the marketers of The Hobbit would have payed to have this advertisement placed within the magazine.

The Hobbit Tracking 6

9th December 2013: Advertisement on the Orange Wednesday Iphone app, which is an example of below the line marketing. The app is promoting the film's release for its own consumers, however this is beneficial to the marketing of The Hobbit. The film is a certificate 12A, which means it is suitable for the family as children can watch it if accompanied by an adult. This opens the film to a wider audience as families are seen to be more likely to go to the cinema in order to watch a film.

9th December 2013: a Youtube homepage banner which demonstrates the integrated nature of Web 2.0. From the Youtube website people are able to, with one click, go to links which will enable them to book tickets, download The Hobbit apps, watch videos and features ect. This makes it more accessible and easy, which increases the chance that members of the public would respond to the marketing and then spend money. It is an example of above the line marketing.

8th December 2013: A billboard in Illford which is directly in front of a popular chain supermarket, which would therefore be seen by many people who are out shopping in the area. It is an example of above the line marketing.

The Hobbit Tracking 5

The following bus photographs were taken when sitting in Starbucks and are all examples of above the line marketing.

6th December 2013: Advertisement on the side of the 46 bus which travels around most of North London.

6th December 2013: Advertisement on the side of the 147 bus which travels through Barking.

6th December 2013: Advertisement on the side of another 25 bus. The same bus route was seen with advertisement for The hobbit at an earlier stage.

6th December 2013: A poster within Ilford Cineworld for The Hobbit.

The Hobbit Tracking 4

3rd December 2013: Pre-video advertisement on Youtube, which is an example of above the line marketing. The consumer is unable to avoid watching part of the video before they watch the video that they wanted to see. If the advertisement sparks interest, they click on it and are taken to the official website. If not, they can simply skip the advertisement after 15 seconds. This is an effective method of getting the attention of the people to whom the film and demonstrates the integrated nature of Web 2.0

3rd December 2013: A Youtube banner promoting the release of The Hobbit. It is an example of above the line marketing.

The Hobbit Tracking 3

2nd December 2013: Advertisement for The Hobbit on the side of the 25 bus, which goes from Central London (for example Holborn Circus) to North East London (Ilford). Wide-spread above the line campaign which would be seen by many people. This image was taken outside Ilford Cineworld.

2nd December 2013: Advertisement for The Hobbit on the side of the 123 bus, which runs for Ilford and Stratford. Targeting an area where many people would see it due to the popular shopping mall in the area. An example of above the line marketing.

The Hobbit Tracking 2

1st December 2013: Advertising on the UK Youtube website, therefore an example of above the line marketing. People are able to watch this trailer whenever they want to. As seen from the name of the Youtube channel which has posted this particular video, Warner Bros has a separate channel dedicated specifically to its UK audience, which shows that the advertisement campaigns seen all over the UK are specifically tailored for this audience.

1st December 2013: Advertising on the Iphone Youtube app. An example of above the line marketing. This demonstrates the different platforms through which people are now able to consume their media.

The Hobbit Tracking 1

Aired on ITV 1 at 5:45pm 30th November 2013 during Harry Potter and the Philosopher's stone. This would lead me to believe that one of the target audiences are fans of films of the same genre, e.g. Harry Potter. An example of above the line marketing. I was unable to catch the film the first time around, therefore I was able to record it and watch it at a later date, which is an example of how advances in technology have changed the way in which people consume media.

Youtube advertisement when watching a Justin TImberlake Medley. 30th November 2013 at 7:00pm. Ad campaign, an example of  above the line marketing.

Close-up of previous image.